Released on = February 5, 2007, 11:45 pm

Press Release Author = Vijay

Industry = Telecommunications

Press Release Summary = ValueFirst tie-up with Indian FMCG giant ITC

Press Release Body = ValueFirst tie-up with Indian FMCG giant ITC

New Delhi, January 17, 2006: ValueFirst (www.vfirst.com), the leading MVNO (Mobile
Virtual Network Operator for data services) has joined hands with the Indian FMCG
giant ITC to mobile enable its sales and distribution process.

Said Mr. Vijay Shukla, Country Head, ValueFirst, "The ITC project was a landmark in
the history of ValueFirst because of the large scale customization and the
implementation challenges experienced. It was a great support from the team that
accepted the challenge of delivering in short time-frame and kept their promise to
the client."

ValueFirst bagged the ITC order after thorough technical and commercial evaluation.
ITC has chosen ValueFirst because of its demonstrated technical competence to
develop and deliver the unique and specific requirements of ITC. ValueFirst has got
a unique competency to seamlessly integrate its 2-way SMS gateway solution with the
Enterprise Wide Applications (EWA) like SAP.

About ValueFirst
ValueFirst (www.vfirst.com) empowers its customers to communicate between varied IT
back-end systems and mobile phones using SMS Services. ValueFirst provides a unique,
end-to-end, global carrier-grade mobile data service. Its mobile data service
offering includes \"plug and play\" application licensing and hosting. Employing a
partnership with Mobile operators, ValueFirst acts as an MVNO (Mobile Virtual
Network Operator), with a clear focus on SMS mobile messaging. ValueFirst's Mobile
Messaging Platform is capable of delivering SMS services to virtually any CDMA/GSM
mobile handset.





Web Site = http://www.vfirst.com

Contact Details = Contact Details:
ValueFirst Messaging Pvt. Ltd
B-17, Sector -32, Institutional Area,
Gurgaon - 122 001. India
http://www.vfirst.com
info@vfirst.com